14 Jun 2013
Weekly News & Insights: The Reality of Virtual
This is a preview -- to read the full post, click "Read More" below. (292 words, estimated 1:10 mins reading time) No matter what side of the face-to-face vs. virtual events debate you weigh in on, the reality is that we live in a digitally-connected world. Your influence is affected by how visible (and connected)
11 Jun 2013
Exhibit Marketing is a Strategy …
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07 Jun 2013
Weekly News & Insights: Road Warrior Edition
This is a preview -- to read the full post, click "Read More" below. (226 words, estimated 54 secs reading time) Working in the world of trade shows often means a lot of time spent in airports and hotels. So for all my fellow road warriors, here are some travel tidbits you’ll want to know
31 May 2013
Speaking the Attendees’ Language
This is a preview -- to read the full post, click "Read More" below. (638 words, estimated 2:33 mins reading time) Prefer to listen to this article? Just click on the play button at the bottom of this entry! Do you speak a second language? If so, how did you learn, and how well do
30 May 2013
“Workshop Wednesdays” Radio Show Replay
This week, I was honored to be the featured guest on Workshop Wednesdays, an online radio show focused on business-building tips hosted by Tony Gambone and Linda Ballesteros. Tony and Linda shared some of their experiences at trade shows in addition to interviewing me and discussing my book, Build a Better Trade Show Image. Listen