Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?

What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with Johnny Earle, founder of the wildly popular Johnny Cupcakes t-shirts (don’t feel bad if you’re not familiar with them … I wasn’t either). Earle shares his

The Worst Reason to Exhibit

If this is the only reason why you go to trade shows, you’d better think again! (Feel free to share this graphic with exhibitors who need the reminder!)

Weekly Insights: Visual Data from the TSNN Top 250 List

If you’re a visual person, reading a list of facts and figures probably causes you to nod off at your desk, or at the very least go grab another cup of caffeine. So if you’ve avoided reading the TSNN Top 250 List, there’s a new tool that’s made for you! The folks at TSNN partnered

Weekly Insights: Will the New IAEE & ESCA Security Initiative Create Real Change?

Security at trade shows and conventions has been a topic of discussion since 9/11, yet it never seems to gain much traction. Sure, the conversation heightens after incidents like the Boston Marathon (see TSI post from April 2013), but the emphasis always seems to be short-lived. The recent UFI Global Exhibition Barometer reported that some

The Future of Broadcasting is Alive and Well at NAB Show

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) The world of broadcasting has changed dramatically since the first National Association of Broadcasters (NAB) Convention at New York’s Commodore Hotel in October of 1923. Back then, “broadcasting” meant merely a limited

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!