CES Has Debuted Next Generation Consumer Technology for 50 Years

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) The Consumer Electronics Show (CES) debuted in June 1967 as a response to the growing demand for consumer electronics products. The Americana and New York Hilton hotels hosted 117 exhibitors showing

Weekly Insights: New TSNN Report Released on Exhibit & Sponsorship Sales

TSNN has released their second report in collaboration with Access Intelligence Research – The Exhibit & Sponsorship Sales Best Practices Study: How Leading Convention & Exhibition Producers are Selling More Exhibit Space and Sponsorship Opportunities. The study focuses on effective strategies and tactics, along with related metrics from leading trade show producers. Key topics covered

Great Expectations: A Tale of Two Experiences

If you’ve signed up for any customer rewards programs, you’ve probably received some birthday deal e-mails. Earlier this month, I set out to claim a few of the ones I’d received and stopped by two stores, experiencing night-and-day results … and numerous lessons for exhibitors. Prefer to listen to this article? Just click on the

Weekly Insights: Wisdom for the Season

As the U.S. dives head-first into Black Friday & beyond, this seems like an appropriate piece of advice to keep in mind.

IAAPA Providing Innovation and Fun for Nearly a Century

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In early 1917, a few amusement park and other outdoor entertainment representatives gathered at the Congress Hotel in Chicago with the goal of establishing an association for the industry. The following

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!