(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) The Consumer Electronics Show (CES) debuted in June 1967 as a response to the growing demand for consumer electronics products. The Americana and New York Hilton hotels hosted 117 exhibitors showing
TSNN has released their second report in collaboration with Access Intelligence Research – The Exhibit & Sponsorship Sales Best Practices Study: How Leading Convention & Exhibition Producers are Selling More Exhibit Space and Sponsorship Opportunities. The study focuses on effective strategies and tactics, along with related metrics from leading trade show producers. Key topics covered
If you’ve signed up for any customer rewards programs, you’ve probably received some birthday deal e-mails. Earlier this month, I set out to claim a few of the ones I’d received and stopped by two stores, experiencing night-and-day results … and numerous lessons for exhibitors. Prefer to listen to this article? Just click on the
As the U.S. dives head-first into Black Friday & beyond, this seems like an appropriate piece of advice to keep in mind.
(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In early 1917, a few amusement park and other outdoor entertainment representatives gathered at the Congress Hotel in Chicago with the goal of establishing an association for the industry. The following