Weekly Insights: Why Going Green Matters

Occasionally I still have an exhibitor ask why they should make the effort to be more environmentally-friendly in their exhibiting. It always leaves me scratching my head … how can anyone not see why this matters? Recently I saw a post on LinkedIn with a shocking picture of a post-show convention center somewhere in Asia.

Weekly Insights: Are You Really Listening?

This week I’ve been dealing with a mini-meltdown of this website. You may not have noticed because it was primarily behind the scenes, but it was incredibly frustrating … in more ways than one. You see, it wasn’t just the fact that my site was malfunctioning, but that the “experts” I counted on to help

Weekly Insights: 3 TED Talks to Watch Before Designing Your Next Exhibit

I’m a big fan of TED Talks, and you may have seen my previous post with some of my favorite videos for exhibit marketers. This time, I’ve narrowed it down to strictly design-related topics. (After all, TED stands for Technology, Entertainment and Design.) So join me in discovering how Neil Harbisson “hears” colors, how Paul

Who’s Your Persona?

This week’s ExpoChat was all about creating and using attendee personas, and while we had a lively discussion (see transcript here), there was a very valid point raised at the end: “Why aren’t more people participating in this chat?” Good question! I think the answer might be that until this week’s ExpoChat, many people in

What Makes a Great Sponsorship?

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And be sure to check the TSNN site to join us for future chats!) Bottom line is that it doesn’t matter how long the list of sponsorship