Weekly Insights: What is the Cost of Design?

People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the same – in the end, it always costs more to hire a cheap designer!

In Las Vegas, the Show Goes On

As the nation was waking up Monday to news of the unthinkable massacre in Las Vegas, trade show organizers were issuing statements about their events for this week and the days to come. (TSNN has compiled a list of these statements from various shows.) And no, none of them have cancelled. Meanwhile, venues along the

Offer Value, Not Gimmicks

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four

Weekly Insights: Engaging Attendees

Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions. Let’s face it – if your exhibit isn’t engaging, there are others around you which are, and attendees will gravitate to those. So if you have a desire to create

Weekly Insights: Putting a Focus on Event Security

It’s not a topic that most event organizers want to talk about, yet it should be. Event security isn’t just about protecting attendee data (although that’s important) – it’s also critical for the event itself. Organizers spend months preparing for and marketing their events, yet spend little (if any) time planning for what could happen.