Weekly Insights: How to Work with an Exhibit Designer

Here’s a tool to help as you work through the exhibit design process. Follow these tips and everything will go much smoother, especially in the beginning stages. Trust me … happy designer = better results! Share this Image On Your Site </p> <p><strong>Please include attribution to TradeShowInsights.com with this graphic.</strong></p> <p><a href=’http://www.tradeshowinsights.com/2017/07/weekly-insights-how-to-work-with-an-exhibit-designer’><img src=’http://www.tradeshowinsights.com/wp-content/uploads/2017/07/Working-with-a-Designer-infographic-725.png’ alt=’How to

Exhibit Design That Works is Here!

Today’s the day … Exhibit Design That Works is now available! And like any Summer Blockbuster, there’s a trailer video. After you watch it, be sure to visit ExhibitMarketersCafe.com/works to learn more about the book. (You can also access a sampler PDF on that page.)

Weekly Insights: Want to Connect with Attendees? Create an Experience!

The idea of creating an experience on the show floor is nothing new. I’ve been encouraging both exhibitors and show organizers to focus on doing that since the turn of the century. In fact in Exhibit Design That Works, I’ve devoted one entire section (four chapters) to creating multisensory experiences. Now the folks at Freeman

Weekly Insights: Time to Vote for Best of Show

It’s that time again … the nominations are in and voting is open for TSNN’s Best of Show Awards. The overall winner will be announced at the TSNN Awards, Aug. 21-23 in New Orleans. Now here are the nominees: Golf Industry Show Cultivate’17 Labelexpo Americas 2016 Marine Corps Marathon Health & Fitness Expo ATS 2017

Reinventing the Trade Show Floor: What’s Next?

It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who fail to keep up, then soon wither and disappear. Yet in the trade show world, it seems that lesson generally goes unheeded. Sure, a few award-winning