Weekly Insights: Engaging Attendees

Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions. Let’s face it – if your exhibit isn’t engaging, there are others around you which are, and attendees will gravitate to those. So if you have a desire to create

Weekly Insights: Putting a Focus on Event Security

It’s not a topic that most event organizers want to talk about, yet it should be. Event security isn’t just about protecting attendee data (although that’s important) – it’s also critical for the event itself. Organizers spend months preparing for and marketing their events, yet spend little (if any) time planning for what could happen.

Experiential = Memorable

Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days and weeks to come. (And telling others about!) Save

Weekly Insights: And the Winner is …

The spotlight was shining on a number of up-and-coming shows at the TSNN Awards on Aug. 22 in New Orleans. Awards were handed out for fastest-growing shows, Best of Show, Best of Tech Innovation, Industry Icon Award, and The Expo Group’s Show Manager of the Year (SMOTY) Award. Here’s a short video with highlights of

6 Reasons You’re Not Successful at Trade Shows

It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. Hopefully you don’t see yourself in