Worried About Attendee Retention? Here’s the Solution …

If your show is struggling with attendee retention, perhaps it’s time for an honest look at why. How well are you delivering value to them?

Timing is Everything for Fresh Summit

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In April 1951, a couple dozen exhibitors and about 200 attendees gathered in Columbus, Ohio, for the first table-top show of the Produce PrePackaging Association (now known as the Produce Marketing

Weekly Insights: Exhibitions Day 2016 Recap

Last week, more than 100 exhibit industry professionals gathered in Washington, D.C. to conduct meetings with the nation’s leaders to enlighten them to the issues facing our industry. Hot topics included online booking scams and overtime pay scales. And while this was the third year for the advocacy event, it was the first Global Exhibitions

Weekly Insights: Event Badges that Make Connections

For years, event badges haven’t really changed. Oh sure, the process of printing them has been automated, and the plastic badge holders may have gone away, but the badges themselves remained a piece of paper with name, company name, city and perhaps a few other bits of information on them. But at a recent gathering

Visionaries Paved the Way for CONEXPO-CON/AGG a Century Ago

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) When the first CONEXPO was held in 1909 in Columbus, Ohio, the entire show (known then as the Road Show) covered 40,000 square feet — the size of some single exhibits

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!