Weekly Insights: Fashionable Exhibiting

We’re in the middle of Fashion Week Season around the world, but did you know that fashion can play a role in your exhibiting? (And no, you don’t even need to sell apparel or accessories!) Over the years, I’ve seen various trade shows take a cue from the fashion world. There have been runway-style fashion

Weekly Insights: Making Sustainable Events Realistic

Sustainable events … it seems everyone is talking about them, but how many are really doing anything about it? If you’re in the camp of “We’d like to, but where do we start?” then here are some excellent resources to give you practical ideas. First, the Copenhagen CVB offers an excellent checklist on their website.

National Plastics Exposition: Seven Decades of Audience Fascination

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) The plastics industry was still in its infancy when the first National Plastics Exposition (NPE) opened its doors in April 1946 at the Grand Central Palace in New York. The Society

Weekly Insight: Learn from (& Vote for) the Best of the Best

Trade Show News Network (TSNN) has announced this year’s finalists for the TSNN “Best of Show” awards. Now your vote will help choose which show will be announced as the winner at the TSNN Awards on October 29 in Atlantic City, N.J. Finalists are selected based on their innovative practices and include a few shows

Family is Key at the AAP Experience

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In July of 1929, a group of pediatricians gathered over dinner in Portland, Ore., and decided to fill a need to improve child health and welfare. At the time, infant mortality

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!