It’s always mystifying how pathetic most exhibitors are at following up with leads after the show ends. Now I doubt most of them set out to ignore all those leads they just gathered … at least I hope not! Otherwise, what’s the point of spending all that time, energy and money on exhibiting in the
Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll learn some examples and strategies from design experts Robin Stapley and Heather Camardello from GES.
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were some heated comments in social media. It’s always amazing how pointing out the obvious can get people so fired up. You’ve got to wonder where the
The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel all warm and fuzzy – NOT! Problem is, even at this stage you’re still competing with all the other exhibitors – or at least those who
Here’s a tool to help as you work through the exhibit design process. Follow these tips and everything will go much smoother, especially in the beginning stages. Trust me … happy designer = better results! (Want to share this on your own blog? Simply copy & paste the embed code below.) Share this Image On