Weekly Insights: Working a Show Without a Booth

Even if you can’t have an exhibit in a big show, you can still take advantage of the opportunity to be there. Use it as a time to research the show for next year, or to just make some new connections in your industry. Save time, money and stress! Start by setting goals, just like

Weekly Insights: Trade Show Timelapse

We often take for granted all that goes into setting up for a trade show, even when we’re part of the process. This video from the International Health, Racquet & Sportsclub Association (IHRSA) puts it all in perspective.

National Stationery Show Survives by Staying in Step with Trends

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.) In the 1940s, department stores were the primary retailers of most every item for daily life, including stationery and writing instruments. Tessie Goldwater, a buyer for May’s Department Stores, regularly attended

Weekly Insights: How You Can Participate in Exhibitions Day 2016

On June 7 & 8, exhibition industry volunteers will gather in Washington, D.C. to educate lawmakers on the importance of our industry at the third annual Exhibitions Day. Last year, more than 100 people spent the day calling on legislators and other policy makers. But even if you can’t make it to D.C. next month,

At IMTS, Technology is Their Middle Name

(I wrote this article for TSNN.com and it was originally published as part of their 20th Anniversary series of historic show profiles – Reprinted with permission.)   The first National Machine Tool Builders’ Exposition in 1927 featured so much equipment that a special transformer station had to be constructed to handle the 428 operating devices ranging from

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!