Weekly News & Insights: The Reality of Virtual

This is a preview -- to read the full post, click "Read More" below. (292 words, estimated 1:10 mins reading time) No matter what side of the face-to-face vs. virtual events debate you weigh in on, the reality is that we live in a digitally-connected world. Your influence is affected by how visible (and connected)

Exhibit Marketing is a Strategy …

(Be sure to click “Share” to post this to your Twitter, Facebook, Pinterest, or other social media account!)

Weekly News & Insights: Road Warrior Edition

This is a preview -- to read the full post, click "Read More" below. (226 words, estimated 54 secs reading time) Working in the world of trade shows often means a lot of time spent in airports and hotels. So for all my fellow road warriors, here are some travel tidbits you’ll want to know

Speaking the Attendees’ Language

This is a preview -- to read the full post, click "Read More" below. (638 words, estimated 2:33 mins reading time) Prefer to listen to this article? Just click on the play button at the bottom of this entry! Do you speak a second language? If so, how did you learn, and how well do

“Workshop Wednesdays” Radio Show Replay

This week, I was honored to be the featured guest on Workshop Wednesdays, an online radio show focused on business-building tips hosted by Tony Gambone and Linda Ballesteros. Tony and Linda shared some of their experiences at trade shows in addition to interviewing me and discussing my book, Build a Better Trade Show Image. Listen