Weekly Insights: Javits Center Shows Off Green Roof

New York’s Jacob Javits Center has opened its rooftop garden for public tours this summer. The nearly seven-acre green roof was completed in 2014 and has become not only an energy saver, but also a wildlife sanctuary. It’s now home to 17 bird species, 300,000 honeybees, and more. If you live in the New York

Weekly Insights: Is Your Imagination in Focus?

There’s one characteristic that successful exhibitors have in common: they’re not afraid to use their imagination. Whether coming up with creative exhibit themes and designs, crafting marketing tools that draw attendees in, or developing engaging ways to interact with attendees in the booth, they’re not afraid to step out of their comfort zone and look

Weekly Insights: What’s Ahead in 2017?

We’re way past January, when all the prognosticators are sharing what they see coming for the year. But sometimes it’s important to pause mid-year to take a reading of how things are going and what lies ahead. So here are two industry reports which do just that. First is the 2017 Economic Outlook Survey from

Attendee Promotion is Everyone’s Job

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open to the public, but took place over Mother’s Day weekend so it faced a lot of competing events around the city. On top of that, it

Weekly Insights: Why Going Green Matters

Occasionally I still have an exhibitor ask why they should make the effort to be more environmentally-friendly in their exhibiting. It always leaves me scratching my head … how can anyone not see why this matters? Recently I saw a post on LinkedIn with a shocking picture of a post-show convention center somewhere in Asia.