Setting Goals

Duration: 9 min. 4 sec.
Size: 4.2 MB

They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it’s only appropriate that we start out talking about setting goals — how to make them achievable and measurable. We’ll also talk about how to know which shows to put into your overall exhibit plan.

Industry News:
IAEM changes its name to IAEE
More shows are using podcasts to market to attendees — Check out the Consumer Electronics Show (CES) podcast
Retail Trends for 2007 — How can you incorporate these into your next exhibit?

Catch my presentation at the Exhibitor Show in Las Vegas on March 29:
“Driven to Success: Enhance Your Marketing with Road Shows & Events”

This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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