In honor of the 40th anniversary of Earth Day, we’re taking a look at how the trade show industry is going green. Our guest, Scott McKye from KleerTech, offers on easy steps that exhibitors, show managers, and meeting planners can take to create more environmental-friendly events along with the inside scoop on the latest Accepted Practices Exchange (APEX) initiatives.
In the interview, Scott also mentions BolderPath, a company who re-engineers old meeting and trade show materials into bags, portfolios and other cool gear for future events.
Duration: 25 min. 43 sec.
Size: 29.7 MB
Podcast: Play in new window | Download (29.7MB) | Embed
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com