Is Your Corporate Swagger Showing?

In my last post about the Apple Genius Bars, I explained that one reason for success is their personality. Well, to expand on the idea of corporate personality, you need to check out this video for the Toyota Sienna, called “Swagger Wagon.”

Of course this video’s success has a lot to do with understanding the audience. If you’re targeting corporate executives, you wouldn’t want to use this style of video. Toyota scores with this one (just look at the number of views) because they’re targeting an audience who doesn’t want to be considered “boring.”

So … what is your corporate personality, and how can you better demonstrate it in your exhibits?

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to