Consolidate & focus (tips #1 & 16) – Which tools are working? Where does your target audience hang out?
Use photos & videos (tips #2, 13 & 14) – Hard to believe YouTube is only 6 years old. How did we ever live without it? And more important … you are using video in your trade show marketing, right?
Work strategically (tips #4 & 9) – This is the bottom line … don’t waste time using tools that aren’t working to reach your target audience … period.
Use metrics (tips #7 & 16) – How do you measure social media results?
Maximize Facebook marketing (tips #10 & 19) – This 800-pound gorilla of the social media world is on track to hit One Billion (yes, with a capital B) members this year. How can you get more results from it?
Curate & sort (tips #5 & 17) – Yes, there’s a sea of information overload out there. That’s why you need to be “The Source” for your audience. (On a personal note, that’s one of my goals for 2012 … to become YOUR source for all things trade show related!)
Social + mobile (tips #21 & 22) – These two marketing worlds are definitely merging … are you on board with both?
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.