The 2012 convention and trade show season is off to a flying start, with positive reviews coming in from both the Consumer Electronics Show (CES) and the Professional Convention Management Association’s (PCMA) Convening Leaders.
News from CES:
While final attendance numbers haven’t been released yet, this year’s CES was announced as record-setting with more than 3,100 companies covering 1.861 million net square feet of exhibit space. That’s slightly larger than the 2008 show (1.857 million net square feet), which indicates that the industry is returning to pre-recession numbers. For more details from CES, visit their news feed.
And just because you’re big doesn’t mean you can’t go green. CES launched a number of sustainability and recycling programs this year including recycling badges and signs. With 140,000+ attendees, that really adds up!
News from PCMA’s Convening Leaders:
For the second year, PCMA’s Annual Meeting featured the Learning Lounge, an interactive, free-flowing area that remained open during all times except general sessions and lunches. In addition, there were more TED-style keynotes and hands-on “bring your own mobile device” sessions. For more details from the event, including keynote summaries, check out the PCMA Show Daily online. You can also find select session slides on the PCMA SlideShare channel.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com