Although it was a short work week, here are some tidbits from the first few days of 2012:
How Many Exhibitions, Venues Are There?
According to a recent study by UFI, the Global Association of the Exhibition Industry, there are 1,197 exhibition venues worldwide with a total gross indoor exhibition space of 106.9 million square feet. Only one U.S. venue makes the top 15 list … and it’s not the one you probably expect! (Do these numbers seem a bit off, or is it just me?)
And it sounds like there may soon be another venue … the New York governor this week announced plans to build the country’s largest convention center, which will replace the Javits Center. (Link includes a video clip of the speech – fast forward to 15:44 to see the Javits portion.)
Detroit’s Cobo Center Adopts Construction Mascot: COBOTRON
Sounds like one of the Transformers brought to life! And a cool sidebar to this story is that a college student designed the mascot as part of a scholarship competition. (See photos here.)
How Associations are Targeting Young Professionals
I’ve been saying this for years, but it seems associations are finally beginning to catch on … if you don’t adapt to appeal to younger members, your association will soon cease to exist! Here are some good tips for an “association makeover.”
2011: The Year in Review
If you’d like a quick round-up of industry news from last year, check out this summary from EXPO.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com