The Center for Exhibition Industry Research (CEIR) released a couple of new reports this week which validate the dollars spent on trade shows. “How the Exhibit Dollar is Spent” states that exhibiting companies spend more than $24 billion each year on exhibitions. It’s no surprise that the largest part of that is spent on space rental (36 percent). To see a complete breakdown of spending percentages spent on booth design, travel, promotions, and more, ExpoWeb has a handy pie chart. (Sadly, exhibitor education comes in last at a mere 1 percent.) To order a copy of the report for $24, go to the CEIR site.
CEIR has also released a report on the “Use and Value of Face-to-Face,” which lists exhibits the highest-valued type of face-to-face interaction at 48 percent, according to both exhibitors and attendees. Sales calls came in a distant second at 26 percent.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. She travels the country consulting and training both exhibitors and show managers. She's the author of Build a Better Trade Show Image, host of the Trade Show Insights blog-cast and creator of the ExhibitorEd Success System, the Exhibitor Education Manifesto, and the Exhibit Marketers Café. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com.