Weekly News & Insights: “And the Winner Is …”

If you’re an American, chances are you voted last week in the election. No matter which presidential candidate you voted for, the big winners of the night were the two convention centers that hosted the watch parties. Chicago’s McCormick Place hosted the Obama camp, while the Boston Convention Center was the gathering place for Romney supporters. EXPO has a great article on how both venues made these highly visible events happen.

Here are some shows that have recently come up winners as well:

Not everyone is a winner these days though. Plans for the proposed Nashville Medical Trade Center have been scrapped, even though the Health Information and Management Systems Society (HIMSS) and several other exhibitors had already signed on. It seems there just wasn’t enough interest to move the project forward, according to organizers.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com.