The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows.
“GPS Your 2013 Exhibit Marketing” is scheduled for 1 PM CST on Wednesday, January 16. Attendees will learn systems and tips for:
- Setting goals and selecting shows that align with them
- Projecting a budget that maximizes ROI
- Evaluating booth display options and selecting the appropriate vendors
- Selecting, educating, rewarding and inspiring booth staff
- Teaming up with show management to increase visibility
Attendees will also receive a Strategic Planning Guide as roadmap for exhibit marketing, created by trade show consultant and author Marlys Arnold, who will lead the workshop.
“When you set out on a long-distance road trip to a place you’ve never been before, you don’t just jump behind the wheel and start driving,” Arnold said. “Instead, you study a map or program your destination into a GPS System. That’s exactly what this workshop will do for your trade show program.”
To register for the free teleclass on January 16, go to: www.exhibitmarketerscafe.com/featured/gps After registering, participants will receive an e-mail with call-in instructions.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com