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The beginning of a new year provides a good time for reflection … where we’ve been and where we’re going. So here are some resources that will help you put things in perspective.
Exhibit City News has posted their “Year in Review” article for the first half of 2012. Did you remember that the Consumer Electronics Show (CES) boasted their largest attendance ever? Or that TSEA merged with EACA to form E2MA? And then there’s the new union rules at McCormick Place in Chicago … and the list goes on. Of course if you’re more into the long-term history of trade shows, ECN has you covered there too with their “Glimpse at Trade Show History.” <links removed due to suspected malware issue>
If you’re more of a forward thinker, you’ll want to check out the list of “100 Things to Watch in 2013” by JWT (shared by Classic Exhibits). Of potential interest to conferences and expos: Adult playgrounds (#2), emotion recognition (#30), the end of voice mail (#31), paperless education (#69), and variable pricing (#94).
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com