Make Networking Fun & Productive – Part 2

Cathy Jennings

So you met a lot of interesting people and potential clients at a conference or trade show — Now what?

In the second half of our interview with Cathy Jennings from No Pressure Networking, she shares tips for staying connected after the event, including how to:

  • Set up a system that guides them through “next steps”
  • Go beyond the e-mail inbox with “retro marketing”
  • Follow social media etiquette guidelines
  • Plus tips for event organizers on making networking an integral part of the activities

Cathy is a self-described “situational extrovert” and Chief Conversation Starter who has co-authored two books: Make Your Connections Count: Networking Know-How to Make Your Business Thrive and Inspired Entrepreneurs: A Collection of Female Triumphs in Business and in Life.

To listen to Part 1 of Cathy’s networking tips (featuring what to do before and during the event), click here.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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