In virtually every industry there are a wealth of opportunities for continuing education – in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective.
So why all the disconnect over education?
In this free webinar hosted by TSNN on April 17 at 1 PM (Eastern Time), show organizers and exhibitors will learn:
- Who needs exhibitor education and why (it may not be who you think)
- What exactly that education should include
- Who’s using exhibitor education effectively (and how they’re doing it)
- How to begin implementing education for your upcoming shows
Moderated by Marlys Arnold, along with guest panelists:
Kelly Faist from Pack Expo & Tom Carbott from MHI, who produces the ProMat and MODEX shows
Sponsored by OnStream Media
(Click here to register, which is recommended even if you cannot make the live date – all registered attendees will receive a complimentary copy of the recording e-mailed to them after the webinar.)
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.