Replay: “Busting the Myths of Exhibitor Education & Why Show Organizers Should Care”

In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective. So why all the disconnect over education?

In this replay of a free TSNN.com webinar, show organizers & exhibitors learn:

  • Who needs exhibitor education and why (it may not be who you think)
  • What exactly that education should include
  • Who’s using exhibitor education effectively (and how they’re doing it)
  • How to begin implementing education for your upcoming shows

Hosted by Marlys Arnold with guest panelists: Kelly Faist from Pack Expo & Tom Carbott from MHI, who produces the ProMat and MODEX shows

Please use the sharing buttons above the video to share this with team members, show organizers, fellow exhibitors, industry vendors, or anyone you feel could benefit from being better educated.

Click here to grab a copy of the Exhibitor Education Manifesto mentioned in the webinar.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com.