In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re there to reach. Today, YES Challenge host Marlys Arnold discusses challenges faced when working with various types of booth staffers, including tips for:
- Educating newbies or others who may not understand how to work a booth
- Dealing with “been there, done that” attitudes among staff
- Making attendees feel important
- Taking care of yourself during the show
During the call, you’ll also hear about this week’s Challenge related to people. Want to hear Marlys’ insights (along with all our other experts) and participate in the Challenge? Go to the registration page for Your Exhibit Success (YES) Challenge and we’ll send you all the details in your e-mail inbox.
As an exhibit marketing strategist, Marlys has not only been an exhibitor, but also the organizer of several expos and events. Using this unique perspective of the industry, she provides exhibitor training for events ranging from local consumer expos to some of the largest trade shows in the U.S. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog-cast and is the author of Build a Better Trade Show Image and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café online education community and host of the YES Challenge.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.