Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. This year, I’m marking the occasion with a collection of classic tips right here on the Trade Show Insights blog. Each day, we’re focusing on a different stage of your planning strategy, and today’s focus is on promoting your exhibit both before and during the show.
Are You Making These Promotions Mistakes? (podcast)
Does Your Booth Attraction Make Sense?
Are You Attracting Attention … or Just Clogging the Aisles? (podcast)
Selecting Smart Giveaways (podcast)
Smart Ways to Use Promotional Products (podcast interview with Ben Baker from CMYK Solutions)
7 Creative Giveaways Attendees Will Love (podcast)
What are some of the most effective promotions you’ve used or seen others use? Please share in the comments below.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.