Build a Better Trade Show Image Week: Goals


Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. So this year, I’m marking the occasion with a collection of tips from the past right here on the Trade Show Insights blog. Each day, we’ll focus on a different stage of your planning strategy, and so we begin today with setting goals.

The ABC’s of Exhibit Marketing: G is for Goals (infographic)

Why Exhibitors Fail

3 Answers to Know Before Your Next Show

Setting Goals (podcast episode)

How do you set goals and establish a strategy for your exhibits? Please share in the comments below!


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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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