Build a Better Trade Show Image Week: Staff

TS-Image-Wk-banner-2014Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. This year, I’m marking the occasion with a collection of classic tips right here on the Trade Show Insights blog. Each day, we’re focusing on a different stage of your planning strategy. And none of these is more critical to your success than today’s topic – the people who staff your booth.

What Makes a Good Booth Staffer? (podcast)

The Challenge of Using Salespeople as Booth Staff

The Importance of Exhibitor Education (podcast)

Pssst! Your Behavior is Showing!

Exhibit Personalities

What’s your greatest booth staff success story? Please share in the comments below.

 

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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