How Do You Stand Out with a Small Booth?

Exhibitors in small booths often use the excuse that they can’t compete with the ones in much larger spaces. Yet some exhibitors in 10×10′ booth spaces make a big impact in spite of their tiny footprint. So if you fall into that second category, please share what you did to stand out on the show floor.


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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to