Graphic: Digital Juice
This week, I had the opportunity to spend time with about 25 exhibit designers, builders, and sellers at Shared Knowledge University, a conference hosted by Classic Exhibits (sponsor of Trade Show Insights). It confirmed a few things: first, that we’re a crazy, fun-loving bunch of people in this business … but also that we all have a passion for making our exhibitor clients look great on the show floor.
I had numerous conversations with people from all over the country about both the challenges and rewards of this business. But overall, I don’t think any of us would rather be doing anything else, even though we sometimes complain about things like drayage, technology glitches, and so on. I doubt there’s any other occupation out there with more of a family feeling, where industry events feel more like high school reunions – only you have a lot more in common with these people than you do with former classmates!
Whether we’re working or just hanging out after-hours, we go all-in. Plus there’s never a shortage of people who’ve got your back. We may sometimes take it for granted, but we are privileged to be a part of this wild and crazy trade show world. As one of my early mentors put it, “Trade shows get in your blood.” I can’t think of any other team I’d rather be a part of than this.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.