Interview with Marlys Arnold at EXHIBITOR Live 2015

Michael Gray from Exhibit Edge interviews Trade Show Insights founder Marlys Arnold at ExhibitorLive 2015. The discussion covers reasons to attend EXHIBITOR Live, what aspect of trade show marketing that’s most often overlooked, and one key piece of advice for all exhibitors.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to