Weekly Insights: Periscope Up or Down?

Photo: US Government Archives, circa 1942 (Public Domain)

Photo: US Government Archives, circa 1942 (Public Domain)

Lately it seems everywhere you turn, people are buzzing about Periscope. Now in case you’re not familiar with it yet, here are the basics: Periscope is a live video streaming app for iPhone and Android that’s connected to Twitter, so users can share tweets in real time while watching the video.

Social media experts are divided on the benefits of the app. Leadership guru Michael Hyatt absolutely loves it for connecting with his audience (and shares nine reasons why), while Chris Brogan calls it “the least interesting thing I’ve ever seen.” And while the jury’s still out when it comes to Periscope’s usefulness at trade shows, I tend to side with Brogan … “Real time video is rarely useful … unless it’s REAL news.”

And for that matter, when it comes to real-time video what about Google Hangouts instead? That seems like a more logical option for broadcasting to an audience because it offers more robust tools for registering attendees, including multiple presenters, and hosting an actual discussion instead of a one-way broadcast. (I even use Hangouts now for broadcasting my exhibitor training webinars – I doubt Periscope could handle that.)

So which side are you on? Have you used Periscope at an event … and if so, what were the reactions of participants? Please share in the comments below.

 

 

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com.

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  1. By Marlys Arnold