Historically, the trade show industry has not exactly been known for being environmentally-friendly. But that’s slowly beginning to change. Exhibitors and show organizers are finding ways to reduce waste and go green on the show floor. So for Earth Day, we’ve invited Matt Wish from Eco-Systems Sustainable Exhibits to discuss what’s happening in the world of green exhibit displays – and we’ll bust a few myths in the process – including:
- Why cost no longer needs to be an objection for going green
- What new technology exists for creating recycled materials
- How the display itself isn’t the only component that can go green
Simply click the play button below to listen!
(UPDATE: Matt is no longer with Eco-Systems, but you can find contact info for their team at this link.)
About Matt Wish:
At the time of this interview, Matt Wish was the Marketing Director for Eco-Systems Sustainable Exhibits. He started in the industry as an account executive at a small exhibit house in Michigan where he was an Eco-Systems distributor.
His main roles at the company are maintaining relationships with distributors as well as handling internal marketing. He enjoys being able to travel across the country to connect with his clients and industry contacts in person.
If you have additional questions about green exhibiting,
Matt invites you to contact him. And if you’d like to learn more about the specific elements used in these exhibits, check out their Eco-Systems Green Guide.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com
Stop wasting money on displays that aren’t effective!
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.