Weekly Insights: Exhibitions Day 2016 Recap

Photo courtesy Exhibitions Mean Business

Photo courtesy Exhibitions Mean Business

Last week, more than 100 exhibit industry professionals gathered in Washington, D.C. to conduct meetings with the nation’s leaders to enlighten them to the issues facing our industry. Hot topics included online booking scams and overtime pay scales. And while this was the third year for the advocacy event, it was the first Global Exhibitions Day, with participation from people around the globe.

To learn more about what was accomplished, check out this interview with some Exhibitions Day leaders on Successful Meetings, or click here to watch the recap video.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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