Weekly Insights: 3 TED Talks to Watch Before Designing Your Next Exhibit

I’m a big fan of TED Talks, and you may have seen my previous post with some of my favorite videos for exhibit marketers. This time, I’ve narrowed it down to strictly design-related topics. (After all, TED stands for Technology, Entertainment and Design.)

So join me in discovering how Neil Harbisson “hears” colors, how Paul Bennett from Ideo designs to meet overlooked needs in everyday life, and – for my fellow fontaholics – how Matthew Carter has tediously (and scientifically) created a range of typefaces over the years. How can you apply lessons from these experts to your future exhibits?

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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