Weekly Insights: Exhibitions Make an Impact

Earlier this month, 112 trade show industry professionals met with lawmakers in Washington, D.C. during the fourth-annual Exhibitions Day. Hot topics included: the continuation of Brand USA, infrastructure support for the nation’s airports, industry security initiatives, and laws to stop online booking scams. For a more in-depth report on the day, watch the video below from CNTV. TSNN also has a post with additional comments from a few of the participants.

In other news, the IMEX Group has released the results of their latest survey on environmental efforts in the trade show industry. And those results are encouraging – 72 percent of planners have increased their efforts over the past five years. The primary actions taken include reducing waste and recycling or donating items after the event. You can read more details from the results on TSNN.

And finally, the Las Vegas Convention Center $1.4 billion expansion and renovation plan now has the green light from the Las Vegas Convention & Visitors Authority’s (LVCVA) Board of Directors. The first phase will be 600,000 additional square feet of meeting space, which will be funded by a .5 percent increase in hotel room taxes, and should be completed by 2021. To learn more about the plans, visit the Las Vegas Convention Center District Project website.

 

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com.

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