Graphic: © Digital Juice
Drayage. It’s one of those hot-button words in the trade show world, yet to many exhibitors it’s somewhat of a mystery. So here’s a tool that may help take a bit of the mystery away … at least regarding what to expect for costs. It’s an online Drayage/Material Handling Calculator, and it’s based on industry averages. It may not tell you the exact costs for drayage at your next show, but it will give you a starting point. (And if you’re still confused on what drayage is, basically it’s the cost of transporting your exhibit materials from the loading dock to your space on the show floor.)
On another note, check out the results of a recent exhibitor survey conducted by Display Wizard that covers everything from why companies choose to exhibit to how they follow up on leads. (Note that the survey was done in the UK, but the results are relevant for U.S. exhibitors as well.)
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. She’s also the founder of the Exhibit Marketers Café
, an online education community. To request an “Extra Shot of Exhibit Success” go to www.ExhibitMarketersCafe.com
Stop wasting money on displays that aren’t effective!
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.