Weekly Insights: Engaging Attendees

Toolbox graphic by Pixel Bazaar

Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions.

Let’s face it – if your exhibit isn’t engaging, there are others around you which are, and attendees will gravitate to those. So if you have a desire to create a more engaging display, here are a few resources to get you started exploring options.

The Center for Exhibition Industry Research has created an eight-part series of reports on Attendee Floor Engagement. These reports not only share data, but also guidelines for putting the tools and trends into practice.

 

 

 

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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