One key to a successful trade show is a great partnership between show organizers and their exhibitors. When exhibitors feel appreciated and supported – and because of that they see increased results from their investment – they’re more likely to support that show in future years. Showing support for exhibitors doesn’t have to be complicated
People often ask, “What does it cost to have a new exhibit designed?” And while the actual answer may vary for each exhibitor, there’s one thing that remains the same – in the end, it always costs more to hire a cheap designer!
As the nation was waking up Monday to news of the unthinkable massacre in Las Vegas, trade show organizers were issuing statements about their events for this week and the days to come. (TSNN has compiled a list of these statements from various shows.) And no, none of them have cancelled. Meanwhile, venues along the
It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four
Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions. Let’s face it – if your exhibit isn’t engaging, there are others around you which are, and attendees will gravitate to those. So if you have a desire to create