Author Archive

Weekly Insights: Experience Design for Events

Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll learn some examples and strategies from design experts Robin Stapley and Heather Camardello from GES.

Why is Change so Painful?

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were some heated comments in social media. It’s always amazing how pointing out the obvious can get people so fired up. You’ve got to wonder where the

Weekly Insights: How Welcoming are Your Follow-up e-Mails?

The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel all warm and fuzzy – NOT! Problem is, even at this stage you’re still competing with all the other exhibitors – or at least those who

Weekly Insights: How to Work with an Exhibit Designer

Here’s a tool to help as you work through the exhibit design process. Follow these tips and everything will go much smoother, especially in the beginning stages. Trust me … happy designer = better results! (Want to share this on your own blog? Simply copy & paste the embed code below.) Share this Image On

Exhibit Design That Works is Here!

Today’s the day … Exhibit Design That Works is now available! And like any Summer Blockbuster, there’s a trailer video. After you watch it, be sure to visit ExhibitMarketersCafe.com/works to learn more about the book. (You can also access a sampler PDF on that page.)