Earlier this month, 112 trade show industry professionals met with lawmakers in Washington, D.C. during the fourth-annual Exhibitions Day. Hot topics included: the continuation of Brand USA, infrastructure support for the nation’s airports, industry security initiatives, and laws to stop online booking scams. For a more in-depth report on the day, watch the video below
On any given show floor, there’s a sea of predictable-looking exhibits. Sometimes it doesn’t take much to stand out. You’ll learn dozens of tips for how to stand out in Exhibit Design That Works, due out in July.
It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build better relationships with customers and prospects of all ages. I mean, let’s face it … you don’t typically get the same feeling from a 30-second commercial
It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location on the floor is a make-or-break situation and that there are only so many ‘perfect’ spots available. But in reality there is no perfect spot. Even the long-held strategy
This one belongs in the “saw it coming” category. As soon as I heard the list of contestants wooing the Outdoor Retailer shows after their exit from Utah, I knew Denver was going to win. And to do that, it had to solve the conflict between bringing in the OR Winter Show and the already-in-place