Creative Inspiration Archive

Weekly Insights: Stand Out, Don’t Blend In

On any given show floor, there’s a sea of predictable-looking exhibits. Sometimes it doesn’t take much to stand out. You’ll learn dozens of tips for how to stand out in Exhibit Design That Works, due out in July.

Weekly Insights: Is Your Imagination in Focus?

There’s one characteristic that successful exhibitors have in common: they’re not afraid to use their imagination. Whether coming up with creative exhibit themes and designs, crafting marketing tools that draw attendees in, or developing engaging ways to interact with attendees in the booth, they’re not afraid to step out of their comfort zone and look

Weekly Insights: 3 TED Talks to Watch Before Designing Your Next Exhibit

I’m a big fan of TED Talks, and you may have seen my previous post with some of my favorite videos for exhibit marketers. This time, I’ve narrowed it down to strictly design-related topics. (After all, TED stands for Technology, Entertainment and Design.) So join me in discovering how Neil Harbisson “hears” colors, how Paul

What Makes a Great Sponsorship?

This week’s ExpoChat was all about sponsorships – what works and what doesn’t. In case you weren’t on the live chat, you can read the tweets archive online. (And be sure to check the TSNN site to join us for future chats!) Bottom line is that it doesn’t matter how long the list of sponsorship

Weekly Insights: Using a Sponsorship to Entertain

Let’s face it – far too many sponsorships lack imagination and creativity. But here’s one that was outside the box … or should I say “diamond”? Emirates Airlines thought about how they could connect with the audience at a baseball game, so they brought their cabin crew out on the field before the game. Watch