Creative Inspiration Archive
11 Jun 2013
Exhibit Marketing is a Strategy …
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24 May 2013
Weekly News & Insights: Celebrating Trade Shows
This is a preview -- to read the full post, click "Read More" below. (162 words, estimated 39 secs reading time) Today kicks off the 3-day Memorial Day weekend here in the U.S., which as the official start of summer is often filled with cookouts and barbecues. So for this holiday weekend edition, here’s some
28 Dec 2012
Weekly News & Insights: “Did You Hear About This?” Edition
This is a preview -- to read the full post, click "Read More" below. (389 words, estimated 1:33 mins reading time) Since it’s a slow news week, it offers a chance to catch up on some of the news that may have slipped by you throughout 2012. So here’s a round-up of some interesting tidbits
25 Dec 2012
Can Miracles Happen on the Trade Show Floor?
This is a preview -- to read the full post, click "Read More" below. (293 words, estimated 1:10 mins reading time) In this season of miracles and hope, I wanted to share a beautiful story of one attendee’s experiences at this year’s Book Expo. Christine Kloser is an author and book coach who made a
17 Oct 2012
Multisensory Marketing at Trade Shows
This is a preview -- to read the full post, click "Read More" below. (273 words, 2 images, estimated 1:06 mins reading time) In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of how to incorporate