If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous creative promotion ideas, in addition to tech tools that impress attendees or make exhibitors’ jobs easier.
Technology:
As covered in a previous post, the Digital Caricature Artist in the PRMconnect booth provided a clever booth attraction and giveaway all in one. But what wasn’t mentioned before is that PRMconnect also provides a great tool for lead capture, management and follow-up. Their Leadature system uses a customized Web browser to qualify attendees, instantly send e-literature to the customer’s inbox, and forward the lead information to the appropriate sales rep.
It takes a lot to wow a crowd of trade show industry veterans like those who attend the EXHIBITOR Show. But a few companies always manage to stand out beyond the basic bells and whistles.
This year, one of the most buzzed booth attractions was a 21st century upgrade of an old stand-by: the in-booth caricature artist. PRMconnect, a lead management solution provider, had an artist from DigitalCaricatureArtists.com sketching photos of visitors. But the twist was that he sketched them on a digital tablet, which allowed for not only printing it out in the booth, but also the ability for visitors to download and share the sketch on their social media profiles — which several people have, some even using it as their profile photo. (Want to see all the sketches? Check out the album on Digital Caricature Artists’ page on Facebook.)
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Creative Promotions & Booth Attractions from EXHIBITOR 2012
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There’s never a shortage of creativity at the EXHIBITOR Show in Las Vegas. Each year, the industry’s who’s who pull out all the stops to impress exhibit managers from companies large and small. Here are just a few examples from this year’s show.
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Creative Exhibit Theme & Designs from EXHIBITOR 2012
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Today is Leap Day, which brings to mind the famous quote from astronaut Neil Armstrong: “One small step for man, one giant leap for mankind.” While it may be a stretch to say that exhibiting could offer a giant leap for all mankind, it can offer a giant leap for your business.
Next week is the annual EXHIBITOR Show in Vegas where the industry’s movers and shakers will be showing off what’s new in exhibit design, promotional tools, booth attractions, and lead management. I’ll be walking the show to discover and report back to you on what I find that can help you make a leap.
When I tell people that I’m a trade show consultant, they typically look at me curiously and say, “I didn’t know there was such a career.” Actually, they’re often surprised to even hear that there’s an entire industry built around trade shows! The question that usually follows (which you’ve likely heard too) is, “What made you decide to go into that career?”
Over the years, I’ve given various answers to that question. But after doing a six-city exhibitor training tour with a group of other trade show professionals a couple of years ago, it really gave me a chance to analyze why I love this non-traditional career. So here are some of the reasons I’ve found for loving trade shows:
