Here are some tips on tech-related design trends (including apps & tablets) that aren’t too difficult to implement. Also check out this list of hot new promotional ideas introduced at PPAI Expo. My faves are #5 – the Tabber wrist band (interesting way to make your promos go viral) and #9 – WOW! Personal Branded Assistance (like a real-life version of iPhone’s Siri). Have you tried using QR codes yet? Read how this experiment the Hilton Hotel did at last month’s PCMA Annual Meeting turned out!
For show organizers:
This is a preview of
Looking to Reinvent Your Exhibit in 2012?
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Lots of news this week!
Smart shows everywhere are learning how to survive in the new economy. Here’s a great article on how Macworld | iWorld is doing exactly that. And while there’s been lots of news lately on shows breaking attendance records, one industry that hasn’t been rejoicing was construction … until now. The World of Concrete expo (held in January in Las Vegas) reported an increase in both exhibit space (40,000 square feet more than last year) and attendance of just over 52,000 attendees.
There’s no doubt that gadgets and apps have taken the trade show world by storm, but just how efficiently are you using the latest tools? Here are some resources to get you up to speed.
This list of 50 apps contains some handy ones for road-warrior trade show pros, including Alfred or Fondu (restaurant finders), CardMunch (converts business cards to digital contacts), SpringPad (personal assistant), and of course two rising stars –Instagram and Pinterest.
In the last post, I told you about 100 trends to watch regarding consumer behavior and marketing. In this Slideshare presentation by Julius Solaris, you’ll likely see some things you haven’t thought about using for your events, including social ads, livestreaming, and event dashboards. And be sure to check out the list of resources at the end of the presentation for links to learn more about each of the 10 trends. There are a wealth of tools in there!
So what do you see as trends that will shape the meeting and trade show industry this year?
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Technology, food, and human interactions are all included in this list of people and things that will shape consumer behavior in the coming 12 months. JWT Intelligence has released their seventh annual forecast of consumer trends, and they’ve proven to be pretty accurate in the past.
Check out the complete list on Slideshare (shown below), or view a summary of 10 Trends on the JWT site. As you view the list, think about which items you believe will influence the world of meetings and trade shows. Here are the six I choose as most applicable (not in order of importance):
