Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

Trade shows and conferences have always been about making connections. And while that hasn’t changed, many of the tools available have.

Social media is now a major player in creating connections before, during and after the event, which also extends those connections. Echelon Design created an infographic on “Social Media in the New Event World,” showing how organizations are using these tools. (Click on the image to view a full-size infographic.)

In virtually every industry there are a wealth of opportunities for continuing education — in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective. So why all the disconnect over education?

In this replay of a free TSNN.com webinar, show organizers & exhibitors learn:

• Who needs exhibitor education and why (it may not be who you think)

Sue Tinnish

Trade shows unfortunately have a reputation of producing massive amounts of waste, but it doesn’t have to be that way. Guest expert Dr. Sue Tinnish, Dean of the Kendall College School of Hospitality Management, shares simple steps exhibitors can take to be more sustainable while also inspiring their vendors and partners to follow suit. Some topics covered include:

• What is APEX and what are the APEX/ASTM International Standards?
• How exhibitors, suppliers and venues can work together to change behavior
• Where to begin developing your company’s environmental policy for trade shows

Graphic: Digital Juice

In the wake of all the insanity this week in Boston, it brings up a longstanding question in the trade show world — how safe are most expos and events?

It’s a given that anytime you assemble large crowds, there are opportunities for bad people to make their way into the mix. But it amazes me that after all the incidents that have happened over the past decade since 9/11, trade shows still remain one of the least-secure, least-controlled types of events.

In virtually every industry there are a wealth of opportunities for continuing education – in fact, it’s a primary focus of any association conference. Yet the CEIR report “How the Exhibit Dollar is Spent” states that only 1 percent of an average trade show budget is spent on educating exhibitors, even though a different CEIR study states that trained exhibitors are 68 percent more effective.

So why all the disconnect over education?

In this free webinar hosted by TSNN on April 17 at 1 PM (Eastern Time), show organizers and exhibitors will learn: