Tips for Show Managers Archive
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open to the public, but took place over Mother’s Day weekend so it faced a lot of competing events around the city. On top of that, it
Occasionally I still have an exhibitor ask why they should make the effort to be more environmentally-friendly in their exhibiting. It always leaves me scratching my head … how can anyone not see why this matters? Recently I saw a post on LinkedIn with a shocking picture of a post-show convention center somewhere in Asia.
This week’s ExpoChat was all about creating and using attendee personas, and while we had a lively discussion (see transcript here), there was a very valid point raised at the end: “Why aren’t more people participating in this chat?” Good question! I think the answer might be that until this week’s ExpoChat, many people in
Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on a recent survey conducted by The New Hughes Group, an overwhelming majority of exhibitors are clueless about who owns the show they’re exhibiting in, and most
Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a couple of tools that may be just the solution for a problem you’ve run into. First up is a photo booth kit. Let’s face it …