Tips for Show Managers Archive

Weekly Insights: Experience Design for Events

Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll learn some examples and strategies from design experts Robin Stapley and Heather Camardello from GES.

Why is Change so Painful?

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were some heated comments in social media. It’s always amazing how pointing out the obvious can get people so fired up. You’ve got to wonder where the

Reinventing the Trade Show Floor: What’s Next?

It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who fail to keep up, then soon wither and disappear. Yet in the trade show world, it seems that lesson generally goes unheeded. Sure, a few award-winning

Attendee Promotion is Everyone’s Job

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open to the public, but took place over Mother’s Day weekend so it faced a lot of competing events around the city. On top of that, it

Weekly Insights: Why Going Green Matters

Occasionally I still have an exhibitor ask why they should make the effort to be more environmentally-friendly in their exhibiting. It always leaves me scratching my head … how can anyone not see why this matters? Recently I saw a post on LinkedIn with a shocking picture of a post-show convention center somewhere in Asia.