Tips for Show Managers Archive

Attendee Promotion is Everyone’s Job

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open to the public, but took place over Mother’s Day weekend so it faced a lot of competing events around the city. On top of that, it

Weekly Insights: Why Going Green Matters

Occasionally I still have an exhibitor ask why they should make the effort to be more environmentally-friendly in their exhibiting. It always leaves me scratching my head … how can anyone not see why this matters? Recently I saw a post on LinkedIn with a shocking picture of a post-show convention center somewhere in Asia.

Who’s Your Persona?

This week’s ExpoChat was all about creating and using attendee personas, and while we had a lively discussion (see transcript here), there was a very valid point raised at the end: “Why aren’t more people participating in this chat?” Good question! I think the answer might be that until this week’s ExpoChat, many people in

Weekly Insights: Do Exhibitors Know Who Owns the Show?

Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on a recent survey conducted by The New Hughes Group, an overwhelming majority of exhibitors are clueless about who owns the show they’re exhibiting in, and most

Weekly Insights: Clever Tech Tools

Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a couple of tools that may be just the solution for a problem you’ve run into. First up is a photo booth kit. Let’s face it …