This week, Social Media Examiner posted 30 predictions from experts on what to expect this coming year. It’s definitely worth clicking over to read the entire article, but here’s a quick summary for you:
- Consolidate & focus (tips #1 & 16) – Which tools are working? Where does your target audience hang out?
- Use photos & videos (tips #2, 13 & 14) – Hard to believe YouTube is only 6 years old. How did we ever live without it? And more important … you are using video in your trade show marketing, right?
(EDITOR’S NOTE: Speaking of goals, this post is the first in my 31-day Ultimate Blog Challenge. Watch for many more written, audio … and even some video posts coming during the month of January. – Marlys)
This time of year — whether you admit it or not — you’ve likely been reflecting back on 2011 and looking ahead to 2012.
Note I didn’t use the “R” word … after all, statistics show that the vast majority of New Year’s resolutions are broken within days. Instead, here’s a system for establishing solid goals for your trade show program in the coming year.
Often exhibitors get caught up in the excitement of prepping their booth space and forget that there are other, less glamourous aspects to exhibiting. While some show organizers are good at providing these reminders, don’t count on it. Here’s a quick list of things you can do to take responsibility and be better prepared for your next trade show.
Read the Exhibitor Manual
Study all the rules, regulations and display guidelines — then follow them!
Inform All Booth Staffers
Clue everyone in on the show rules, your exhibiting goals, and how to behave in the booth.
Duration: 12 min. 37 sec.
Size: 14.4 MB
Today we conclude our two-part series on Trade Shows 2.0. Last time, we covered Web 2.0 technology tools for both exhibitors and shows. In this episode, we’ll talk about how some groups are reinventing the traditional trade show format, both online and offline.
(Be sure to click “Read More” to view more information & links!)
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Duration: 12 min. 37 sec.
Size: 6.1 MB
Today we begin a two-part series on Trade Shows 2.0. This time, we’ll cover Web 2.0 technology tools for both exhibitors and shows. In the next episode, we’ll talk about how some groups are reinventing the traditional trade show format.
(This is an enhanced podcast, so if you’re watching in iTunes, you’ll see graphics and Web links included. You’ll also see these if you’re watching on your iPod or in QuickTime. Or simply click the “Read More” link to view more details & links right on this page.)
Social media … Web 2.0 … YouTube … blogs … podcasts …
How many of these tools are you using in your exhibiting program?
If your answer is “none,” then perhaps you need to think again. These tools are beginning to explode in popularity, and it only makes sense to incorporate them into your exhibiting program. While there are many tools in the Web 2.0 toolkit, they can be broken down into three functions: communicate, collaborate, and co-create.
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