A few days ago I came across this blog post by a reporter at Computerworld about his experience at this year’s Consumer Electronics Show (CES). My favorite line is, “What I most remember from CES were fairly random things, the kind of interactions that are the result of sheer serendipity.” He goes on to tell several stories about people he met (many of them off the show floor) with fascinating products or experiences to share.
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing shows the same way won’t cut it anymore. If you look at the statistics for many expos (especially association shows), you’ll see the primary demographic is age 40-plus, with many averaging even age 50-plus. But if you want your show to stay alive, you better figure out how to reach the 20- and 30-somethings, and you better do it quick!
This is a preview of
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
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Read the full post (218 words, estimated 52 secs reading time)
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Posted by : MarlysKA
Duration: 9 min. 38 sec.
Size: 4.4 MB
This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles.
Read about attendance trends (from EXPO Magazine):
“Marketwatch: Trade Show Attendee Benchmarks”
“Editor’s Column: Attendee Analysis”
Learn more about what attendees think:
“Catching an Eye at the Motivation Show”
“Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts”
Discover tools used for exhibitor/attendee matchmaking:
“New Service Helps Attendees Contact Exhibitors”
“Trade Show Offers Matchmaking System”
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Posted by : MarlysKA
