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Photo: stockXchng / mzacha
No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in some cases, hundreds) of exhibits in that show hall. How can you possibly stand out?
Actually, there are numerous ways to gain attention, and many of them are not expensive or complicated. As an added bonus, be sure to promote your attraction ahead of time in all your pre-show promotions and advertising.
This is a preview of
Are You Attracting Attention … or Just Clogging the Aisles?
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Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.
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Posted by : Marlys Arnold
In honor of the first full day of summer in the U.S., here’s a tongue-in-cheek look at a summer tradition — lemonade stands — and how it relates to exhibiting. Enjoy!
Top 10 Signs Your Child is Destined to Join the Exhibit Industry
10. Designs their lemonade stand for better traffic flow
9. Creates pre-show mailers with a special offer for lemonade purchasers
8. Sends out press kits and assigns a media liaison
7. Offers novelty straws as a promotional giveaway
6. Uses lead cards to compile a targeted list for next year’s lemonade stand
This is a preview of
Could a Lemonade Stand Be Training for Future Exhibitors?
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Posted by : Marlys Arnold
If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous creative promotion ideas, in addition to tech tools that impress attendees or make exhibitors’ jobs easier.
Technology:
As covered in a previous post, the Digital Caricature Artist in the PRMconnect booth provided a clever booth attraction and giveaway all in one. But what wasn’t mentioned before is that PRMconnect also provides a great tool for lead capture, management and follow-up. Their Leadature system uses a customized Web browser to qualify attendees, instantly send e-literature to the customer’s inbox, and forward the lead information to the appropriate sales rep.
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Posted by : Marlys Arnold
Prefer to listen to this article? Just click on the play button at the bottom of this entry!
Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first experience. But there are definitely some rookie mistakes that I remember from those early years!
