Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

Have you ever spent any time birdwatching? It’s fun to see how birds behave and interact with one another. In fact, there’s a lot we can learn by watching them, including some very valuable lessons for your upcoming trade shows!

1. Birds know how to find food.

In order to survive, birds must learn where the food is most likely to be found and then hang out there.
Exhibitor Lesson:
Go to the shows whose audience best matches your target demographic.

A fairly new exhibitor recently shared that what holds her back in the booth is the “little voice” on her shoulder who keeps telling her, “No one wants to talk to you … you’re just another salesperson.” I think every exhibitor could admit to battling that little voice at one time or another, but how can you banish it?

First, don’t take it personally. At any given show, your product or service won’t be of interest to 100% of the audience. Your goal is to create a booth that attracts your most likely prospects. In fact, that’s the first way to avoid hearing the “voice”: Design for attraction. Create an interactive booth that is visually appealing or sparks curiosity among attendees and let your booth do the talking for you!

Duration: 13 min. 12 sec.
Size: 12.2 MB

This year’s EXHIBITOR Show in Las Vegas was a time to come together as an industry to demonstrate that we will not only survive, but can also thrive. Companies debuted new and innovative products and services for exhibitors, and once again showcased some clever exhibit displays and booth attraction ideas.

(Be sure to click “Read More” to view the photos & links!)

Podcast: Play in new window | Download

Duration: 12 min. 37 sec.
Size: 14.6 MB

It’s time for our annual review of the Exhibitor Show in Vegas, held in March 2008. We’ll discover some new and innovative products and services for exhibitors, along with some clever exhibit displays and booth attraction ideas.

(Be sure to click “Read More” to view the photos & links!)

Podcast: Play in new window | Download

Duration: 12 min. 37 sec.
Size: 7.1 MB

Today we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll continue the review, showcasing some clever exhibit displays, booth attractions, and giveaway ideas.

(This is an enhanced podcast, so if you’re watching in iTunes, you’ll see photos and Web links included. You’ll also see the photos if you’re watching on your iPod or in QuickTime. Or you can click the “Read More” link below to view photos on the site.)

Podcast: Play in new window | Download