booth behavior Archive
Prefer to listen to this article? Just click on the play button at the bottom of this entry! No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in some cases, hundreds) of exhibits in that show
Back to-school basics for exhibit marketers from Marlys Arnold
Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.
Prefer to listen to this article? Just click on the play button at the bottom of this entry! Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first experience. But there are definitely some rookie mistakes
Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 characters or less. Understanding this principle will also serve you well in your booth. It’s always smart to spend 80 percent of time listening to attendees’