booth behavior Archive
Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first impression of your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Prefer to listen to this article? Just click on the play button at the bottom of this entry! No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in some cases, hundreds) of exhibits in that show
Back to-school basics for exhibit marketers from Marlys Arnold
Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.
Prefer to listen to this article? Just click on the play button at the bottom of this entry! Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first experience. But there are definitely some rookie mistakes