booth behavior Archive

Are You Attracting Attention … or Just Clogging the Aisles?

Prefer to listen to this article? Just click on the play button at the bottom of this entry! No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in some cases, hundreds) of exhibits in that show

Back-to-School Lessons for Exhibit Marketers

Back to-school basics for exhibit marketers from Marlys Arnold

Interview with Marlys Arnold at Red Diamond Congress

Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more.

What I Wish I’d Known as a New Exhibitor

Prefer to listen to this article? Just click on the play button at the bottom of this entry! Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first experience. But there are definitely some rookie mistakes

Speak Like You Tweet

Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 characters or less. Understanding this principle will also serve you well in your booth. It’s always smart to spend 80 percent of time listening to attendees’

Time to rev up your exhibit marketing!
GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!