booth staff Archive
31 Jan 2012
What I Wish I’d Known as a New Exhibitor
This is a preview -- to read the full post, click "Read More" below. (904 words, estimated 3:37 mins reading time) Prefer to listen to this article? Just click on the play button at the bottom of this entry! Because I’ve participated in more trade shows than I can remember (since shortly after college when
29 Jan 2012
Universal Exhibit Truths
This is a preview -- to read the full post, click "Read More" below. (713 words, estimated 2:51 mins reading time) Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only do local shows, not the
22 Jan 2012
Speak Like You Tweet
This is a preview -- to read the full post, click "Read More" below. (357 words, estimated 1:26 mins reading time) Whether or not you’re using Twitter in your trade show marketing strategy, you probably know what it is — a site that allows people to share thoughts in 140 characters or less. Understanding this
21 Jan 2012
Go Big or Go Home!
This is a preview -- to read the full post, click "Read More" below. (505 words, estimated 2:01 mins reading time) If you’re planning to go “big” at your next trade show, then be sure that you’re consistent about it. At a show I attended recently, I noticed some exhibitor inconsistencies. There was one company
16 Jan 2012
Booth Babes are Sooooo Last Century!
This is a preview -- to read the full post, click "Read More" below. (427 words, estimated 1:42 mins reading time) While there are a lot of things worth copying about the success of the Consumer Electronics Show, there’s one area where they lag far behind other expos. It seems that among the hundreds of