Build a Better Trade Show Image Archive
17 Oct 2012
Multisensory Marketing at Trade Shows
This is a preview -- to read the full post, click "Read More" below. (244 words, 2 images, estimated 59 secs reading time) In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of how to incorporate
29 Mar 2012
Are Words Working Against You?
This is a preview -- to read the full post, click "Read More" below. (744 words, estimated 2:59 mins reading time) Prefer to listen to this article? Just click on the play button at the bottom of this entry! Recently a friend shared with me how a client of hers was frustrated because he wasn’t
17 Feb 2012
Next Week is a Big Deal for Exhibitors!
This is a preview -- to read the full post, click "Read More" below. (152 words, estimated 36 secs reading time) Wanted to give you a heads-up on an exciting online event happening in the trade show world next week! I’ve teamed up with several exhibit industry vendors to celebrate the 10th anniversary of my
23 Jan 2012
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
This is a preview -- to read the full post, click "Read More" below. (259 words, estimated 1:02 mins reading time) Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing shows the same way won’t
26 Sep 2006
Booth Staff Behavior
This is a preview -- to read the full post, click "Read More" below. (149 words, estimated 36 secs reading time) Duration: 9 min. 30 sec. Size: 4.4 MB For today’s episode, we’re focusing on proper booth staff behavior. We’ll cover some of the basics of what you should … and should not be doing