Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing shows the same way won’t cut it anymore. If you look at the statistics for many expos (especially association shows), you’ll see the primary demographic is age 40-plus, with many averaging even age 50-plus. But if you want your show to stay alive, you better figure out how to reach the 20- and 30-somethings, and you better do it quick!

Duration: 9 min. 30 sec.
Size: 4.4 MB

For today’s episode, we’re focusing on proper booth staff behavior. We’ll cover some of the basics of what you should … and should not be doing in your booth. For more tips on booth behavior, check out chapter 6 in Build a Better Trade Show Image.

This episode of Trade Show Insights contains excerpts from Build a Better Trade Show Image, and is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.