Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous creative promotion ideas, in addition to tech tools that impress attendees or make exhibitors’ jobs easier.

Technology:

As covered in a previous post, the Digital Caricature Artist in the PRMconnect booth provided a clever booth attraction and giveaway all in one. But what wasn’t mentioned before is that PRMconnect also provides a great tool for lead capture, management and follow-up. Their Leadature system uses a customized Web browser to qualify attendees, instantly send e-literature to the customer’s inbox, and forward the lead information to the appropriate sales rep.

After what the trade show world has been through the past few years, it’s amazing now to see so many shows breaking records that it barely makes news. While we can’t mention all of the success stories (a great problem to have), a few do warrant highlighting. There’s no doubt that the construction industry has been one of the biggest victims of the economy, so when the World of Asphalt and AGG1 2012 sets records for attendance, exhibit space, and education sessions, that’s a big deal. As a bonus, those attendees were highly qualified, with 84 percent in managerial roles.

There’s never a shortage of creativity at the EXHIBITOR Show in Las Vegas. Each year, the industry’s who’s who pull out all the stops to impress exhibit managers from companies large and small. Here are just a few examples from this year’s show.