E2MA Archive
17 May 2013
Weekly News & Insights: Proving the Value of Trade Shows
This is a preview -- to read the full post, click "Read More" below. (416 words, estimated 1:40 mins reading time) BizBash.com doesn’t hold back in its evaluation of the recent report issued by the Exhibit & Event Marketers Association (E2MA) and the CMO Council. With the headline “Trade Shows Need to Prove Value,”
26 Apr 2013
Weekly News & Insights: It’s All About Results
This is a preview -- to read the full post, click "Read More" below. (382 words, estimated 1:32 mins reading time) No question that the bottom line of exhibiting is all about getting results. You want to show results for your time, effort and expenses. The problem is that too few exhibitors are doing anything
25 Jan 2013
Weekly News & Insights: “The More Things Change …”
This is a preview -- to read the full post, click "Read More" below. (350 words, estimated 1:24 mins reading time) A recent study released by the Exhibit & Event Marketers Association (E2MA) has stirred up quite a buzz. The research shared in “Enhancing Exhibitor Value Enables Show Growth” demonstrates that 67 percent of exhibit costs
19 Jul 2012
Interview with Marlys Arnold at Red Diamond Congress
Interview with Marlys Arnold, ImageSpecialist from Bill Sell on Vimeo. The discussion includes tips for media relations, booth staff behavior, partnering with show management, sustainability and more. You might also enjoy these posts:Earth Day Edition: Sustainability at Trade Shows 3 Ways to Make Show Managers Like You Busting Green Exhibiting Myths Are You Attracting Attention
13 Jul 2012
This Week in Exhibit Industry News – Red Diamond Congress Edition
This is a preview -- to read the full post, click "Read More" below. (258 words, 1 image, estimated 1:02 mins reading time) The primary story this week was the first Red Diamond Congress under the leadership of the newly-formed Exhibit & Event Marketers Association (E2MA) in Chicago. Nearly 200 exhibit managers, suppliers and industry
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