Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

In my last post about the Apple Genius Bars, I explained that one reason for success is their personality. Well, to expand on the idea of corporate personality, you need to check out this video for the Toyota Sienna, called “Swagger Wagon.”

Of course this video’s success has a lot to do with understanding the audience. If you’re targeting corporate executives, you wouldn’t want to use this style of video. Toyota scores with this one (just look at the number of views) because they’re targeting an audience who doesn’t want to be considered “boring.”

Duration: 10 min. 22 sec.
Size: 11.2 MB

Welcome to the second episode of Trade Show Insights podcast. Today, we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2006. We’ll cover some creative exhibit themes, clever booth attractions and giveaways, as well as more new product discoveries.