While there are a lot of things worth copying about the success of the Consumer Electronics Show, there’s one area where they lag far behind other expos.
It seems that among the hundreds of media mentions at last week’s event, there were several (including Inc. Magazine and the Huffington Post) who zeroed in on the fact that a number of CES exhibits still feature what’s commonly known as “booth babes.” This antiquated practice started decades ago in male-dominated industries as a way to draw men into the exhibit. But there are a number of problems with this strategy today, as pointed out in a video by the BBC.
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Posted by : MarlysKA
Show labor has been a hot topic lately, especially relating to shows at McCormick Place in Chicago. In this episode, guest Frank Vavpotic from CEP Exhibit Productions shares some perspective and insider tips based on his years of experience in the Chicago trade show world.
Duration: 18 min. 14 sec.
Size: 22.1 MB
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Posted by : MarlysKA
This episode marks the relaunch of the Trade Show Insights podcast, now located at www.tradeshowinsights.com. Thanks to those who have been loyal listeners, and welcome to those who are discovering us for the first time!
Today our topic is how exhibitors and show managers can work together to achieve greater success. Our guest is Aubin Wilson, former group show manager with George Little Management.
Duration: 21 min. 38 sec.
Size: 24.9 MB
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Posted by : MarlysKA
