Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

Have you ever spent any time birdwatching? It’s fun to see how birds behave and interact with one another. In fact, there’s a lot we can learn by watching them, including some very valuable lessons for your upcoming trade shows!

1. Birds know how to find food.

In order to survive, birds must learn where the food is most likely to be found and then hang out there.
Exhibitor Lesson:
Go to the shows whose audience best matches your target demographic.

Duration: 9 min. 19 sec.
Size: 10.7 MB

Today’s episode is an excerpt from my guest appearance on Suzanne Falter-Barns’ Get Known Now teleseminar series. In this segment, we discuss the importance of exhibiting and having realistic expectations and goals.

If you’d like to have a copy of the entire interview on mistakes exhibitors make, just send an e-mail with the subject line “Mistakes interview.” Other topics covered include: generating traffic, attracting visitors, working with leads, and more.

This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety and is not used for commercial purposes.