GenY Archive
27 Sep 2012
Welcome to the Exhibiting Revolution
This is a preview -- to read the full post, click "Read More" below. (610 words, estimated 2:26 mins reading time) Prefer to listen to this article? Just click on the play button at the bottom of this entry! “Brand awareness.” “Generating buzz.” “Experiential marketing.” Everybody’s talking about these popular business topics today, but how
23 Jan 2012
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
This is a preview -- to read the full post, click "Read More" below. (261 words, estimated 1:03 mins reading time) Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing shows the same way won’t
06 Jan 2012
This Week in Exhibit Industry News
This is a preview -- to read the full post, click "Read More" below. (302 words, estimated 1:12 mins reading time) Although it was a short work week, here are some tidbits from the first few days of 2012: How Many Exhibitions, Venues Are There? According to a recent study by UFI, the Global Association