Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

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Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these:

1. “He who fails to set goals will have no success to measure.”
2. “The exhibitor who stands and smiles attracts more traffic than one who sits and waits for someone to stop.”
3. “Exhibiting without pre-show promotions is like throwing a party without sending invitations.”
4. “He who leaves the booth early misses golden opportunities.”
5. “Self-serve giveaways produce no qualified leads.”
6. “A booth without a clear message draws no visitors.”

If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British Columbia, has to say. In this episode, he shares tips for exhibitors on what’s hot and what’s not, as well as what’s smart in today’s promotional products. He also addresses how to make sure your promotions are genuinely “green,” rather than just having the appearance of being environmental.

Duration:  24 min. 41 sec.
Size:  28.5 MB

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Duration: 13 min. 12 sec.
Size: 12.2 MB

This year’s EXHIBITOR Show in Las Vegas was a time to come together as an industry to demonstrate that we will not only survive, but can also thrive. Companies debuted new and innovative products and services for exhibitors, and once again showcased some clever exhibit displays and booth attraction ideas.

(Be sure to click “Read More” to view the photos & links!)

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Duration: 12 min. 37 sec.
Size: 7.1 MB

Today we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll continue the review, showcasing some clever exhibit displays, booth attractions, and giveaway ideas.

(This is an enhanced podcast, so if you’re watching in iTunes, you’ll see photos and Web links included. You’ll also see the photos if you’re watching on your iPod or in QuickTime. Or you can click the “Read More” link below to view photos on the site.)

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Duration: 10 min. 22 sec.
Size: 11.2 MB

Welcome to the second episode of Trade Show Insights podcast. Today, we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2006. We’ll cover some creative exhibit themes, clever booth attractions and giveaways, as well as more new product discoveries.