Photo: stock.xchng / branox
Green initiatives in the meetings and trade show industry have expanded in recent years and are now becoming mainstream. Hotels and convention centers are focusing on saving water, energy and waste. Some are even becoming LEED-certified buildings and using that as a selling advantage. Venues are also offering more robust recycling options so that there won’t be massive quantities of trash left behind after a trade show or event.
But there are still some persistent myths about going green at trade shows, so just like the popular TV show “Mythbusters” we’re going to bust those wide open!
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Ever feel like attendees at a trade show are like kids out trick-or-treating in the neighborhood? Do you wonder if the giveaways in your booth are making a difference, or are people just out for the freebies? How much thought have you put into the selection of those items? Unfortunately, many exhibitors don’t appear to have thought very hard and a lot of them are just feeding the “gimme-gimme” mentality.
Here are some frequent mistakes that exhibitors make:
If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous creative promotion ideas, in addition to tech tools that impress attendees or make exhibitors’ jobs easier.
As covered in a previous post, the Digital Caricature Artist in the PRMconnect booth provided a clever booth attraction and giveaway all in one. But what wasn’t mentioned before is that PRMconnect also provides a great tool for lead capture, management and follow-up. Their Leadature system uses a customized Web browser to qualify attendees, instantly send e-literature to the customer’s inbox, and forward the lead information to the appropriate sales rep.
Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these:
- “He who fails to set goals will have no success to measure.”
- “The exhibitor who stands and smiles attracts more traffic than one who sits and waits for someone to stop.”
- “Exhibiting without pre-show promotions is like throwing a party without sending invitations.”
- “He who leaves the booth early misses golden opportunities.”
- “Self-serve giveaways produce no qualified leads.”
- “A booth without a clear message draws no visitors.”