Trade Show InsightsNews, tips & tools to expand your knowledge of exhibiting

Photo by MsDotty; stock.xchng

St. Patrick’s Day may still be two months away, but it’s always a good time to go green! Actually the kind of green I’m talking about is more along the lines of Earth Day — and trade shows need to pay attention.

Trade show waste statistics are staggering when you consider exhibitors ditch excess print materials, giveaways, packaging, and even sometimes part of the booth display itself. If you’d like some ideas on how you can reduce, reuse and recycle at your next show, check out this press release from EcoTensil. And be sure to check out some previous posts and podcasts on green exhibiting.

If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British Columbia, has to say. In this episode, he shares tips for exhibitors on what’s hot and what’s not, as well as what’s smart in today’s promotional products. He also addresses how to make sure your promotions are genuinely “green,” rather than just having the appearance of being environmental.

Duration:  24 min. 41 sec.
Size:  28.5 MB

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In honor of the 40th anniversary of Earth Day, we’re taking a look at how the trade show industry is going green. Our guest, Scott McKye from KleerTech, offers on easy steps that exhibitors, show managers, and meeting planners can take to create more environmental-friendly events along with the inside scoop on the latest Accepted Practices Exchange (APEX) initiatives.

In the interview, Scott also mentions BolderPath, a company who re-engineers old meeting and trade show materials into bags, portfolios and other cool gear for future events.

Duration:  25 min. 43 sec.
Size:  29.7 MB

Duration: 13 min. 12 sec.
Size: 12.2 MB

This year’s EXHIBITOR Show in Las Vegas was a time to come together as an industry to demonstrate that we will not only survive, but can also thrive. Companies debuted new and innovative products and services for exhibitors, and once again showcased some clever exhibit displays and booth attraction ideas.

(Be sure to click “Read More” to view the photos & links!)

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Duration: 12 min. 37 sec.
Size: 14.6 MB

It’s time for our annual review of the Exhibitor Show in Vegas, held in March 2008. We’ll discover some new and innovative products and services for exhibitors, along with some clever exhibit displays and booth attraction ideas.

(Be sure to click “Read More” to view the photos & links!)

Podcast: Play in new window | Download