PCMA Archive
10 May 2013
Weekly News & Insights: Big Show Buyouts & Industry Trends
This is a preview -- to read the full post, click "Read More" below. (278 words, estimated 1:07 mins reading time) The “will they or won’t they” waiting is over … Nielsen Expositions has officially been purchased for $950 million by the Canadian equity firm Onex. Nielsen has a roster of 65 trade shows, with
15 Feb 2013
Weekly News & Updates: “Neither rain, nor sleet, nor snow …”
This is a preview -- to read the full post, click "Read More" below. (426 words, estimated 1:42 mins reading time) In spite of ‘Snowmageddon’ hitting the East Coast, the New York International Toy Fair at the Javits Center went on as planned February 10-13. The blizzard arrived at the same time exhibitors and attendees
01 Feb 2013
Weekly News & Insights: The Right & Left Brain of Events
This is a preview -- to read the full post, click "Read More" below. (357 words, estimated 1:26 mins reading time) There’s no doubt that today’s meeting audience is looking for more fun and “edutainment” in their conferences, trade shows, and events. So the Professional Convention Management Association (PCMA) decided to introduce a gamification element
18 Jan 2013
Weekly News & Insights: A Peek Into the Future of Trade Shows
This is a preview -- to read the full post, click "Read More" below. (416 words, estimated 1:40 mins reading time) These days it often seems that the future of trade shows is paved with partnerships. Many shows are either co-locating or combining forces in order to reach a larger audience. Two recent such combos:
13 Feb 2012
Looking to Reinvent Your Exhibit in 2012?
This is a preview -- to read the full post, click "Read More" below. (186 words, estimated 45 secs reading time) Here are some tips on tech-related design trends (including apps & tablets) that aren’t too difficult to implement. Also check out this list of hot new promotional ideas introduced at PPAI Expo. My faves are #5
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