Open Mic Recap: Pre-Show Marketing in the New Era of Trade Shows
What a great conversation during our first Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to all who came on stage to join the conversation and to those …
Tag: pre-show marketing
Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …
Weekly Insights: Creating an Invitation That Intrigues
Pre-show promotions can be simple and straightforward, yet still be effective. But why not put some extra effort into it and really wow attendees? Here’s an example of an …
Weekly Insights: Creative Print Inspirations
Looking for ideas for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at this year’s Printing & Imaging Association MidAmerica awards. (Spoiler alert: …
Small Tweaks, Big Results
Successful exhibit marketing isn’t the result of one “magic wand” thing you do. It happens because you take the time to think through the entire process and make adjustments …