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Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these:
- “He who fails to set goals will have no success to measure.”
- “The exhibitor who stands and smiles attracts more traffic than one who sits and waits for someone to stop.”
- “Exhibiting without pre-show promotions is like throwing a party without sending invitations.”
- “He who leaves the booth early misses golden opportunities.”
- “Self-serve giveaways produce no qualified leads.”
- “A booth without a clear message draws no visitors.”
A fairly new exhibitor recently shared that what holds her back in the booth is the “little voice” on her shoulder who keeps telling her, “No one wants to talk to you … you’re just another salesperson.” I think every exhibitor could admit to battling that little voice at one time or another, but how can you banish it?
First, don’t take it personally. At any given show, your product or service won’t be of interest to 100% of the audience. Your goal is to create a booth that attracts your most likely prospects. In fact, that’s the first way to avoid hearing the “voice”: Design for attraction. Create an interactive booth that is visually appealing or sparks curiosity among attendees and let your booth do the talking for you!
If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British Columbia, has to say. In this episode, he shares tips for exhibitors on what’s hot and what’s not, as well as what’s smart in today’s promotional products. He also addresses how to make sure your promotions are genuinely “green,” rather than just having the appearance of being environmental.
Duration: 24 min. 41 sec.
Size: 28.5 MB
Podcast: Play in new window
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